Skip to content
ToolScout
Copywriting - Writing tools
Writing tools

Best AI Tools for Copywriting

Best AI tools for writing marketing and advertising copy

Updated: January 2026 5 Tools Reviewed

Advertisement

Ad Space Available

Quick Navigation

  1. 1 Jasper — Jasper is a writing assistant tool offering Marketing templates, Brand voice, Team collaboration
  2. 2 Copy.ai — Copy
  3. 3 Anyword — Anyword is a writing assistant tool offering Performance prediction, A/B testing, Brand voice
  4. 4 Writesonic — Writesonic is a writing assistant tool offering SEO tools, Article writer, Paraphrasing
  5. 5 ChatGPT — ChatGPT is a ai assistant tool offering Natural language conversations, Code generation, Creative writing

How We Evaluated These Tools

We assessed each tool based on the following criteria specific to copywriting:

1 Copy quality
2 Templates
3 Brand voice
4 A/B testing
5 Integrations
6 Pricing

Top 5 AI Tools for Copywriting

1

Jasper

4.3 Subscription

Jasper is a writing assistant tool offering Marketing templates, Brand voice, Team collaboration. Built for Marketing teams and Agencies, it provides starting at $39/mo. AI writing assistant designed for marketing and business content.

Key Features:

Marketing templates Brand voice Team collaboration Campaigns

Why it's great for copywriting:

  • Marketing-focused
  • Brand voice
  • Templates
Pricing: $39/mo
Learn More
2

Copy.ai

4.1 Freemium

Copy.ai is a writing assistant tool offering Marketing copy, Email writing, Multiple tones. Built for Marketers and Sales teams, it provides with a free tier available. AI copywriting tool for marketing, sales, and business content.

Key Features:

Marketing copy Email writing Multiple tones Workflows

Why it's great for copywriting:

  • Easy to use
  • Good templates
  • Free tier
Pricing: Free / $36/mo
Learn More
3

Anyword

4.1 Subscription

Anyword is a writing assistant tool offering Performance prediction, A/B testing, Brand voice. Built for Marketers and Agencies, it provides starting at $39/mo. AI copywriting platform with predictive performance scoring.

Key Features:

Performance prediction A/B testing Brand voice Multi-channel

Why it's great for copywriting:

  • Predictive scoring
  • Data-driven
  • Good for ads
Pricing: $39/mo
Learn More
4

Writesonic

4 Freemium

Writesonic is a writing assistant tool offering SEO tools, Article writer, Paraphrasing. Built for Content marketers and Bloggers, it provides with a free tier available. AI writing tool with built-in SEO and content optimization.

Key Features:

SEO tools Article writer Paraphrasing Brand voice

Why it's great for copywriting:

  • SEO integration
  • Affordable
  • Paraphrasing
Pricing: Free / $12/mo
Learn More
5

ChatGPT

4.7 Freemium

ChatGPT is a ai assistant tool offering Natural language conversations, Code generation, Creative writing. Built for Writers and Developers, it provides with a free tier available. OpenAI's conversational AI assistant for writing, coding, and creative tasks.

Key Features:

Natural language conversations Code generation Creative writing Multi-language support Plugin ecosystem

Why it's great for copywriting:

  • Extremely versatile
  • Excellent at natural conversation
  • Strong plugin ecosystem
Pricing: Free / $20/mo
Learn More
Advertisement

Ad Space Available

Quick Comparison

Tool Best For Pricing Free Tier
Jasper Marketing teams $39/mo No
Copy.ai Marketers $36/mo Yes
Anyword Marketers $39/mo No
Writesonic Content marketers $12/mo Yes
ChatGPT Writers $20/mo Yes
Advertisement

Ad Space Available

Frequently Asked Questions

Can AI write good marketing copy?
AI produces solid first drafts quickly. The best results come from AI generation plus human refinement for brand voice and creativity.
Which AI is best for ad copy?
Jasper and Copy.ai lead for marketing copy. Anyword offers performance prediction. ChatGPT is versatile for any copy type.
Will AI replace copywriters?
AI is a tool that makes copywriters more productive. Strategic thinking and creative direction still require human expertise.
Fact-Checked Expert Reviewed Regularly Updated
Last updated: January 18, 2026
Reviewed by ToolScout Team, AI & Software Experts
Our Editorial Standards

How We Research & Review

Our team tests each tool hands-on, evaluates real user feedback, and verifies claims against actual performance. We follow strict editorial guidelines to ensure accuracy and objectivity.

Hands-on testing User feedback analysis Regular updates

Disclosure: Some links on this page may be affiliate links. We may earn a commission if you sign up through our links, at no extra cost to you. This doesn't affect our editorial independence. Learn more about our review process.